01 / Our starting point
Strategy First.
Find the truth at the centre of an idea. Give everything that follows a clear direction.
About Dot & Circle
Ambition, given
clarity and shape.
We are a strategy-first creative practice, founded by Shagun Singhal.
From Chandigarh, we shape brands through clear thinking, distinctive
design and communication that connects.
Rooted here.
Thinking everywhere.
Thinking everywhere.
Chandigarh
02 / Our leadership
Founder Driven.
Shagun Singhal’s perspective connects business thinking, design and communication.
03 / Our home
Chandigarh.
Where we begin. Never a boundary on how far our thinking can go.
The founder
A point of view. A practice.
Shagun Singhal
Founder / Dot & Circle Creative Labs
Experience across Bombay, Delhi and Ahmedabad led to a conviction: great businesses need more than better design. They need clarity.
I chose Chandigarh.
Not because ambition brought me here, but because I believe ambition should never have to leave home to be taken seriously.
Years across Bombay, Delhi, and Ahmedabad taught me something I could not unlearn: great businesses rarely need just better design. They need clarity. They need someone who can look beyond the logo, strip away the noise, find the truth at the centre of an idea—and turn that truth into something people can see, feel, and believe in.
That realisation became Dot & Circle.
A strategy-first creative practice built on a simple belief: where a business begins should never determine how far its thinking can go.
Because India is changing. Its next great businesses are not being built only in glass towers and metropolitan boardrooms. They are being imagined in Chandigarh, Jaipur, Indore, Kochi, Surat—and in countless places the old definition of “where business happens” never accounted for.
We want to build for those businesses.
The ambitious ones.
The restless ones.
The ones that know they are meant for more, even before the world notices.
Our job is to give their ambition clarity, their thinking shape, and their brands the conviction to stand alongside the very best.
Because geography may define where a business begins.
It should never define the quality of what it becomes.
Dot & Circle.
Designing brands worthy of ambition.
Shagun Singhal
Founder, Dot & Circle
Ideas, put to work.
500+
Projects completed
Thinking made tangible. Across identities, packaging, content and digital.
Hours of
why, what if
& what’s next.
why, what if
& what’s next.
Strategy, at the centre
Research, questions and clear thinking before the first design decision.
Different
industries.
One curious mind.
industries.
One curious mind.
Industries worked across
Furniture, FMCG, athleisure, technology and more.